Design
Style RIC award-winning design
The slender and extraordinary HANSATON FOKUS Style RIC design was inspired by the needs and ideas of people who wear hearing aids and hearing care professionals. The User Experience & Design Team gathered those wishes and out of the box ideas during several workshops in the USA, UK, and Germany. Many hearing aid wearers were looking for a more modern shape, which could also improve comfort, especially when wearing glasses. Specifically, they requested a device that was slimmer but still with an acceptable length. Based on these insights the UX & Design Team started to create this new innovative hearing aid shape from scratch in strong collaboration with R&D Experts. The battery shape also needed to be redesigned to make it fit into a slimmer design. Experts in acoustics and user experience worked together to take advantage of the additional length when positioning components such as the placement and shape of the push button with the goal to further improve usability. This co-creative approach enabled us to create a unique slender hearing aid, without compromising on the performance, which embraces the lifestyles of our clients.
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